Bumper stickers are one of the most popular ways of utilizing stickers as marketing. And they can be very effective. Think about it - when you are stuck in traffic, stopped at a red light, or walking through a parking lot, what do you do? Often, you are stuck looking at the car in front of you. Having this captive audiences means that bumper stickers often get read by thousands of other drivers. Here's what you need to know to make sure that your bumper sticker is among them.
Good Work Takes Time
Many people make the mistake of leaving bumper stickers to the last minute. This means that the design is rushed and often that an inferior product is produced. Don't waste your money! A poor design is just as bad as not advertising at all. Allow for enough time to come up with a good design, as well as extra time to get the sticker printed.
Everything has a Purpose
Bumper stickers used to be all one size and rectangular. But these days, you find them in the traditional format, as well as hundreds of other shapes and sizes. The designs are as varied as the companies that create them. Therefore, you will want to take some time to sit down and think about your bumper sticker. What message are you trying to get across? Who is your target audience? How will you get the bumper sticker to them? These are all important things to consider when coming up with your design.
What is Your Competition Doing?
Before you design your bumper sticker, you need to do some research in to what other companies in your industry are doing. Take a look around town and see what bumper stickers are getting stuck. Find out where they are getting handed out. Decide for yourself what stickers work and why, as well as which ones aren't working and why. This will help you to design your own unique sticker that will generate interest in your business.
Keep in mind that a bumper sticker needs to get the message across quickly. You don't want to cause any accidents! Keep your design and your message simple. Stay away from fancy fonts, intricate graphics, or other details that will make them hard to read from a distance.
Want to stay away from the traditional rectangle shape? Die-cutting can allow you to create custom bumper sticker designs for just a small additional cost. Die-cutting not only makes your stickers unique, but it enhances their visual appeal and makes people take notice.
Think Creatively with Your Colors
White vinyl is often the popular choice for bumper stickers. And while you should limit yourself to just one or two colors, that doesn't mean that the background has to stay white. For instance, you could choose a white background with dark blue lettering or switch it up and utilize a dark blue background with white lettering. You are still using the same vinyl and the same color palette, but you may find that one design stands out more than the other.
Keep in mind that bumper stickers often need to have a stronger adhesive than a sticker that is to be stuck on notebooks. Other times, you may want a bumper sticker that can be easily removed. Talk to your printer about your adhesive options to decide what will work best for your needs.
Learn about how your company can take advantage of printing to take your exposure to the next level of branding. Capitalize upon the variety of corporate and sticker printing services that PsPrint offers to maximize your company's branding efforts and marketing presence.(Frank F. Salsa)